Marketing, when properly defined, is just as important to company profitability as it ever was. So why does the future of the marketing profession look bleak?

Marketing has struggled to define itself. It has failed to gain control of the buttons it must press to make a difference. Crucially it has failed to persuade corporate management it delivers value and is deserving of the support it needs.

We outline how marketing reached this point and one possible solution. Download our guide to the future of the marketing organisation to learn more.