Content Marketing Strategy – B2B Markets

Some of the better quality advice on b2b content marketing suggests you identify your ideal customer and their information needs. Then you publish educational content that satisfies those needs and push it into the channels that your prospect engages with the most. It all makes senseā€¦.but.

If the primary focus of your B2B content marketing process is new prospects and lead generation I argue you are setting yourself up to fail. You need to focus your efforts elsewhere.

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