The Future Of Marketing

The Future Of Marketing

What does the future hold for marketing? I suggest the perception of marketing has fundamentally changed over the past twenty years and that is not good news for the future of the marketing profession. That said, this is not a marketing is dead...

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Using Scenarios in B2B Marketing planning

Some perceive the B2B marketing planning process to be flawed and a waste of resources, perhaps rightly so. In this post we consider the traditional marketing strategy and planning process, some of its major flaws and scenarios development as one...

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Required B2B Marketing Skills For The 2020s

What B2B marketing skills are required by the modern marketer (or team)? To grow business from both existing and new customers the required marketing skillset includes: Brand management. Exhibition management. Social media. PR and press. Content...

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Generating New Product Ideas – B2B Markets

In many B2B markets what was once a unique product or service is soon copied. Often by low-cost producers, making it a commodity and driving down the price. The challenge then, is continually generating new product ideas. However, there is a...

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The Value Of Customer Input Into Innovation Process

Asking for customer input to the product innovation process may seem like a logical approach but there is a problem. Steve Jobs said: A lot of times, people don’t know what they want until you show it to them. Henry Ford said: If I had asked people...

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Manufacturing Business Marketing Challenges

Manufacturing businesses face a unique set of manufacturing marketing challenges. In this post, we suggest some potential solutions. Not Products But Commodities It is becoming harder to differentiate products and, as a result, charge a premium....

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New B2B Market Entry Challenges

The new B2B market entry challenges are not as obvious as they may seem. Yes, you need a killer product that fits with the need of the marketplace but image, relationship and your people are also key. We consider the key challenges and suggest some...

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How To Grow Sales In A Niche Market

Any business with a target to grow sales in a niche market faces a unique set of challenges. Unfortunately, most marketing advice and literature focuses on mass markets. Little information is available on how to market to a niche. A niche market is...

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Can A Content Marketing Mentor Add Value

In this post, we cover the rise of content marketing in B2B markets, how to structure a content team and consider if a content marketing mentor can help. The Rise Of Content Marketing There are many reasons why B2B marketing is more complex and...

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What Is A Marketing Mentor

In this post, we define what is a marketing mentor, the value they deliver and the potential disadvantages of mentoring. We try to dispel the confusion over the difference between a marketing mentor and a marketing coach. The Role Of A Marketing...

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