The Value Of Customer Input Into Innovation Process

Asking for customer input to the product innovation process may seem like a logical approach but there is a problem. Steve Jobs said: A lot of times, people don’t know what they want until you show it to them. Henry Ford said: If I had asked people what they wanted,...

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The Key manufacturing Business Marketing Challenges

Manufacturing businesses face a unique set of manufacturing marketing challenges. In this post, we suggest some potential solutions. Not Products But Commodities It is becoming harder to differentiate products and, as a result, charge a premium. Products are...

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The Key B2B New Market Entry Challenges

The new B2B market entry challenges are not as obvious as they may seem. Yes, you need a killer product that fits with the need of the marketplace but image, relationship and your people are also key. We consider the key B2B new market entry challenges and suggest...

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How To Grow Sales In A Niche Market

Any business with a target to grow sales in a niche market faces a unique set of challenges. Unfortunately, most marketing advice and literature focuses on mass markets. Little information is available on marketing to a niche. A niche market is defined by the...

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Can A Content Marketing Mentor Add Value

In this post, we cover the rise of content marketing in B2B markets, how to structure a content team and consider if a content marketing mentor can help. The Rise Of Content Marketing There are many reasons why B2B marketing is more complex and challenging than B2C...

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What Is A Marketing Mentor

What Is A Marketing Mentor

In this post, we define what is a marketing mentor, the value they deliver and the potential disadvantages of mentoring. We try to dispel the confusion over the difference between a marketing mentor and a marketing coach. The Role Of A Marketing Mentor? The...

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