Experienced Marketing Adviser And Mentor

My skill set covers both traditional B2B marketing and digital marketing. I have the skills and experience to provide advice and guidance in the following areas.

STRATEGY

Market/Business Analysis, Marketing Strategy and Marketing Planning.

BUSINESS DEVELOPMENT

USP Development, Market Segmentation and Campaign Planning.

Team Management, Distributor Management and managing the Sales Vs Marketing relationship.

PRODUCT/MARKET DEVELOPMENT

New Product and Market Research, Concept Screening, New product launch and Management.

PROMOTION

Campaign Planning, Supplier Management, Campaign Delivery.

DIGITAL MARKETING

Website Structure, Web Developer Management and SEO.

Content Planning  and Content Production.

 

Work Experience Summary

2020 to date – HundredOctopus Ltd Director

B2B Marketing Advice. Market analysis and marketing strategy services. Mentor. Project leader at OutsourcedMarketingServices

2008 to 2020 – Striga Consulting – Owner

Small business marketing adviser, Digital marketing advice, Mentor

2003 – 2008 – Electronic component manufacturer – Business Development

Developing markets for a new products. Marketing strategy. Business development. New product identification, management and launch. Product design in. Distributor management.

2000 – 2003 – B2B Manufacturer
Business turnaround role.

Marketing manager but as a key member of a small management team actively involved with all aspects of the business.

1998 – 2000 – Mid sized specialist manufacturer -Worldwide marketing manager.

Responsible for strategy, team and budget management and all aspects of marketing.

1997 – 1998 – Mid sized specialist manufacturer -Interim general manager

During a period of due diligence leading to potential sale of the business.

1995 – 1997 – Mid sized specialist manufacturer – Military Products Marketing Manager.

Managing sales and marketing team and European distributors. New product management. Major contract negotiation.

1993 – 1995 – Start up high tech business
Sales and marketing engineer.

Sales and marketing of an innovative new product.

1989 – 1993 – Product Marketing Engineer
1987 – 1989 – Applications Engineer
1985 – 1987 – Electronic Design Engineer

Education

B.A(Hons) Business Studies, CIM Marketing Diploma (DipM), HND in Electronics

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