Experienced Marketing Adviser And Mentor

My skill set covers both traditional B2B marketing and digital marketing. I have the skills and experience to provide advice and guidance in the following areas.


Market/Business Analysis, Marketing Strategy and Marketing Planning.


USP Development, Market Segmentation and Campaign Planning.

Team Management, Distributor Management and managing the Sales Vs Marketing relationship.


New Product and Market Research, Concept Screening, New product launch and Management.


Campaign Planning, Supplier Management, Campaign Delivery.


Website Structure, Web Developer Management and SEO.

Content Planning  and Content Production.


Work Experience Summary


2020 to date – HundredOctopus Ltd

Marketing Mentor. Market analysis and marketing strategy services.

2008 to 2020 – Striga Consulting

Marketing Mentor. Market analysis and marketing strategy services. Online business development.

2003 – 2008 – Electronic component manufacturer

Developing markets for a new product range. Marketing strategy. Business development. New product identification management and launch. Product design in. Distributor management.

2000 – 2003 – B2B Manufacturer

Business turnaround role. Marketing manager but as a key member of a small management team actively involved with all aspects of the business.

1998 – 2000 – Mid sized specialist manufacturer

Worldwide marketing manager. Responsible for strategy and all aspects of marketing.

1997 – 1998 – Mid sized specialist manufacturer

Interim general manager during a period of due diligence leading to potential sale of the business.

1995 – 1997 – Mid sized specialist manufacturer

Business unit manager. Managing sales and marketing team and European distributors. New product management. Major contract negotiation.

1993 – 1995 – Start up high tech business

Sales and marketing engineer. Sales and marketing of an innovative new product.

1989 – 1993 – Product Marketing Engineer

1987 – 1989 – Applications Engineer

1985 – 1987 – Electronic Design Engineer


B.A(Hons) Business Studies, CIM Marketing Diploma (DipM), HND in Electronics

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