Experienced Marketing Adviser And Mentor
My skill set covers both traditional B2B marketing and digital marketing. I have the skills and experience to provide advice and guidance in the following areas.
STRATEGY
Market/Business Analysis, Marketing Strategy and Marketing Planning.
BUSINESS DEVELOPMENT
USP Development, Market Segmentation and Campaign Planning.
Team Management, Distributor Management and managing the Sales Vs Marketing relationship.
PRODUCT/MARKET DEVELOPMENT
New Product and Market Research, Concept Screening, New product launch and Management.
PROMOTION
Campaign Planning, Supplier Management, Campaign Delivery.
DIGITAL MARKETING
Website Structure, Web Developer Management and SEO.
Content Planning and Content Production.
Work Experience Summary
2020 to date – HundredOctopus Ltd
Marketing Mentor. Market analysis and marketing strategy services.
2008 to 2020 – Striga Consulting
Marketing Mentor. Market analysis and marketing strategy services. Online business development.
2003 – 2008 – Electronic component manufacturer
Developing markets for a new product range. Marketing strategy. Business development. New product identification management and launch. Product design in. Distributor management.
2000 – 2003 – B2B Manufacturer
Business turnaround role. Marketing manager but as a key member of a small management team actively involved with all aspects of the business.
1998 – 2000 – Mid sized specialist manufacturer
Worldwide marketing manager. Responsible for strategy and all aspects of marketing.
1997 – 1998 – Mid sized specialist manufacturer
Interim general manager during a period of due diligence leading to potential sale of the business.
1995 – 1997 – Mid sized specialist manufacturer
Business unit manager. Managing sales and marketing team and European distributors. New product management. Major contract negotiation.
1993 – 1995 – Start up high tech business
Sales and marketing engineer. Sales and marketing of an innovative new product.
1989 – 1993 – Product Marketing Engineer
1987 – 1989 – Applications Engineer
1985 – 1987 – Electronic Design Engineer
Education
B.A(Hons) Business Studies, CIM Marketing Diploma (DipM), HND in Electronics