Experienced Marketing Adviser And Mentor

My skill set covers both traditional B2B marketing and digital marketing. I have the skills and experience to provide advice and guidance in the following areas.

STRATEGY

Market/Business Analysis, Marketing Strategy and Marketing Planning.

BUSINESS DEVELOPMENT

USP Development, Market Segmentation and Campaign Planning.

Team Management, Distributor Management and managing the Sales Vs Marketing relationship.

PRODUCT/MARKET DEVELOPMENT

New Product and Market Research, Concept Screening, New product launch and Management.

PROMOTION

Campaign Planning, Supplier Management, Campaign Delivery.

DIGITAL MARKETING

Website Structure, Web Developer Management and SEO.

Content Planning  and Content Production.

PPC Campaigns and Paid Social Campaigns.

Analytics.

Work Experience Summary

2008 to date – Striga Consulting

Market analysis and marketing strategy for start-up technology, manufacturing and B2B services businesses. Marketing Mentor. Online businesses.

2003 – 2008 – Specialist component manufacturer

Developing markets for a new product range. Marketing strategy. Business development. New product identification management and launch. Product design in. Distributor management.

2000 – 2003 – Business turnaround

Marketing manager but as a key member of a small management team actively involved with all aspects of the business.

1998 – 2000 – Mid sized specialist manufacturer

Worldwide marketing manager. Responsible for strategy and all aspects of marketing.

1997 – 1998 – Mid sized specialist manufacturer

Interim general manager during a period of due diligence leading to potential sale of the business.

1995 – 1997 – Component manufacturer for military markets

Business unit manager. Managing sales and marketing team and European distributors. New product management. Major contract negotiation.

1993 – 1995 – Start up high tech business

Sales and marketing engineer. Sales and marketing of an innovative new product.

1989 – 1993 – Product Marketing Engineer

1987 – 1989 – Applications Engineer

1985 – 1987 – Electronic Design Engineer

Education Summary

BA(Hons) Business Studies, HND Electronic Engineering, CIM Diploma In Marketing (DipM)