How To Grow Sales In A Niche Market

Any business with a target to grow sales in a niche market faces a unique set of challenges. Unfortunately, most marketing advice and literature focuses on mass markets and little information is available on marketing to a niche. A niche market is defined by the...

Why All The Hype About Branding?

As a professional B2B marketer I get the value of branding but I also believe all the hype surrounding ‘brand’ is doing serious damage to the marketing profession. The public (and many business owners) believe marketing equals advertising or branding and...

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