Generating New Product Ideas In B2B Markets

Generating New Product Ideas In B2B Markets

In many B2B markets what was once a unique product or service is soon copied, often by low-cost producers, making it a commodity and driving down the price. The challenge then is continually generating new product ideas. However, there is a problem concisely put by...
The Value Of Customer Input Into Innovation Process

The Value Of Customer Input Into Innovation Process

Asking for customer input to the product innovation process may seem to be a logical approach but there is a problem Steve Jobs said: A lot of times, people don’t know what they want until you show it to them. Henry Ford said: If I had asked people what they wanted,...

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