Can A Content Marketing Mentor Add Value

It is difficult to avoid the hype about content marketing (it is everywhere) but is it really of value to businesses in B2B markets? The first step is to research if content marketing will deliver an acceptable ROI. It does not work well for every business in B2B...

What Is A Business Mentor

The definitions of what is a business mentor are many and varied. Mentoring and coaching are closely related and this often confuses the issue. Rather than try to define mentoring this post sets out to explain the services delivered by a typical business mentor and...

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