by PhilS | Dec 10, 2020 | Marketing skills
What’s the primary purpose of a B2B manufacturers blog? Is it traffic? Or better still sales leads? If those are your goals and you follow the standard blogging advice I suggest you will be disappointed. Let’s assume you run a small to medium-sized B2B manufacturing... by PhilS | Jan 21, 2020 | Marketing skills
What B2B marketing skills are required by the modern marketer (or team)? To grow business from both existing and new customers the required marketing skillset includes: Brand management. Exhibition management. Social media. PR and press. Content and print. Sales...
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