Strategy, Delivery, Future Trends

Generating Creative New Product Ideas – B2B Markets

In many B2B markets what was once a unique product or service is soon copied, often by low cost producers, making it a commodity and driving down the price. The challenge then is generating creative new product ideas on an ongoing basis. However, there is a problem...

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Addressing The Complexity Of B2B Marketing

Many issues add to the complexity of B2B marketing. They include the project driven nature of many B2B markets and servicing the needs of a large decision making team. This post offers some guidance on how an appropriate content marketing strategy can address these...

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Is It Really Possible To Measure Marketing ROI

In an increasingly competitive B2B marketplace every department must prove its contribution. Manufacturing output is relatively easy to measure, as is the contribution of the sales department but what about the marketing department? Is it possible to measure marketing...

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A B2B Market Analysis Template

When building a B2B strategic marketing plan for any business an in depth market analysis is of vital importance. Without analysis the resulting plan is likely to be of little practical use resulting in significant wasted resources on a document that simply sits on a...

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B2B Market Penetration Strategies

In B2B markets growth tends to be based on either new product introduction or attacking new markets. In this post we cover how to execute a new market penetration strategy with the aid of a case study. Successful new market penetration depends on the nature of the...

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The Product Innovation Process

It’s a hard truth but without a product innovation process most manufacturing companies are destined to fail. In this post we discuss some tools and techniques to develop an innovative culture and the process of developing and screening new product ideas. As...

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How To Grow Sales In A Niche Market

Any business with a target to grow sales in a niche market faces a unique set of challenges. Unfortunately, most marketing advice and literature focuses on mass markets and little information is available on marketing to a niche. A niche market is defined by the...

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Can A Content Marketing Mentor Add Value

It is difficult to avoid the hype about content marketing (it is everywhere) but is it really of value to businesses in B2B markets? The first step is to research if content marketing will deliver an acceptable ROI. It does not work well for every business in B2B...

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Why All The Hype About Branding?

As a professional B2B marketer I get the value of branding but I also believe all the hype surrounding it is doing serious damage to the marketing profession. The public (and many business owners) believe marketing equals advertising or branding and that is a problem....

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