The Future Of Marketing

The Future Of Marketing

What does the future hold for marketing? I suggest the perception of marketing has fundamentally changed over the past twenty years and that is not good news for the marketing profession. That said, this is not a marketing is dead post, far from it. Marketing, when...

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Using Scenarios in B2B Marketing planning

Using Scenarios in B2B Marketing planning

Some perceive the B2B marketing planning process to be flawed and a waste of resources, perhaps rightly so. In this post we consider the traditional planning process, some of its major flaws and one possible solution. The Traditional Marketing Planning Process There...

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How To Identify Ideal Target Customers

How To Identify Ideal Target Customers

The time taken to identify ideal target customers in B2B markets is rarely wasted. It can be all too easy for a sales department to lack focus and to chase the easy target, the ones the competitors chase, or those always open for a visit. It is important to focus...

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What Type Of B2B Marketer Does Your Business Need?

What Type Of B2B Marketer Does Your Business Need?

Marketing, when implemented properly, can be the growth engine for your business but putting the right marketing person or team in place is crucial to success. There are generally two types of B2B marketers. It is important to consider which style of marketer your...

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Generating Creative New Product Ideas – B2B Markets

Generating Creative New Product Ideas – B2B Markets

In many B2B markets what was once a unique product or service is soon copied, often by low cost producers, making it a commodity and driving down the price. The challenge then is generating creative new product ideas on an ongoing basis. However, there is a problem...

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Addressing The Complexity Of B2B Marketing

Addressing The Complexity Of B2B Marketing

Many issues add to the complexity of B2B marketing. They include the project driven nature of many B2B markets and servicing the needs of a large decision making team. This post offers some guidance on how an appropriate content marketing strategy can address these...

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Is It Really Possible To Measure Marketing ROI

Is It Really Possible To Measure Marketing ROI

In an increasingly competitive B2B marketplace every department must prove its contribution. Manufacturing output is relatively easy to measure, as is the contribution of the sales department but what about the marketing department? Is it possible to measure marketing...

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A B2B Market Analysis Template

A B2B Market Analysis Template

When building a B2B strategic marketing plan for any business an in depth market analysis is of vital importance. Without analysis the resulting plan is likely to be of little practical use resulting in significant wasted resources on a document that simply sits on a...

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