Experienced Marketing Adviser And Mentor
My skill set covers both traditional B2B marketing and digital marketing. I have the skills and experience to provide advice and guidance in the following areas.
Market/Business Analysis, Marketing Strategy and Marketing Planning.
USP Development, Market Segmentation and Campaign Planning.
Team Management, Distributor Management and managing the Sales Vs Marketing relationship.
New Product and Market Research, Concept Screening, New product launch and Management.
Campaign Planning, Supplier Management, Campaign Delivery.
Website Structure, Web Developer Management and SEO.
PPC Campaigns and Paid Social Campaigns.
Work Experience Summary
2008 to date – Striga Consulting
Marketing Mentor. Market analysis and marketing strategy services. Online business development.
2003 – 2008 – Electronic component manufacturer
Developing markets for a new product range. Marketing strategy. Business development. New product identification management and launch. Product design in. Distributor management.
2000 – 2003 – B2B Manufacturer
Business turnaround role. Marketing manager but as a key member of a small management team actively involved with all aspects of the business.
1998 – 2000 – Mid sized specialist manufacturer
Worldwide marketing manager. Responsible for strategy and all aspects of marketing.
1997 – 1998 – Mid sized specialist manufacturer
Interim general manager during a period of due diligence leading to potential sale of the business.
1995 – 1997 – Mid sized specialist manufacturer
Business unit manager. Managing sales and marketing team and European distributors. New product management. Major contract negotiation.
1993 – 1995 – Start up high tech business
Sales and marketing engineer. Sales and marketing of an innovative new product.
1989 – 1993 – Product Marketing Engineer
1987 – 1989 – Applications Engineer
1985 – 1987 – Electronic Design Engineer
B.A(Hons) Business Studies, CIM Marketing Diploma (DipM), HND in Electronics
I am not a member of the Chartered Institute of Marketing. I am not a Chartered Marketer. I was both for many years but no longer. I came to believe as an organisation the CIM were well behind the leading edge of marketing thinking. The vast majority of their output related to B2C and large organisation marketing and that has very little relevance to me.